Self-initiated concept · Beauty & brand launches

VESPER / AFTER HOURS

A rich, late-night fragrance imagined as a world guests enter—connecting the invitation, the atmosphere of the launch and the story of the scent.

Invitation / Motion direction / Spatial media / Product discovery

Self-initiated experience study. The invitation is a clickable screen mockup; motion and product-discovery interactions are proposed.

VESPER fragrance launch concept with product displays, branded screens and a tablet discovery touchpoint — The launch, as one environment
The product anchors a world of light, screen imagery and discovery. The crescent extends from packaging into the surroundings, connecting the atmosphere to the fragrance at its centre.

The question

How could a fragrance launch let guests enter the story of the scent? VESPER / After Hours explores a quiet-luxury setting for a high-end hospitality space or evening event. The experience is imagined as a gradual invitation into a mysterious world, with each encounter revealing more of the fragrance.

The creative system

Fragrance moves with its wearer like an aura. That idea connects the digital invitation with the atmosphere guests would enter: quiet shimmers and flowing particles suggest movement, while the crescent, amber light and deep red textures carry the same mystery into the space.

The guest journey

Anticipation
subtle shimmer and flowing particles would offer clues about the fragrance, its creation and the moments it is intended for. The invitation introduces movement as part of the story—the aura a scent carries with its wearer.
Arrival
lighting and screen imagery would echo the invitation, making entry feel like stepping into the same story. The atmosphere surrounds guests with the visual language they first encountered before arrival.
Discovery
the displayed fragrance provides a physical focus. A tablet experience could reveal the layers of the scent or the story of its creators, connecting the surrounding atmosphere back to the product.

Before arrival / Screen mockup

An invitation
into the story.

Explore the three invitation screens. Select the buttons within the artwork, or use the stage controls below.

Self-initiated concept · Event details are illustrative. RSVP is simulated; no information is collected.

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Anticipation

The crescent and reflected light introduce the world of After Hours.

VESPER invitation with a glowing crescent and Reveal the evening button

VESPER digital invitation and printed invitation concept in amber and deep red — 01
Before arrival
The invitation introduces the mystery of After Hours. Shimmer and particle motion form the intended direction, hinting at the aura of the fragrance and beginning the story before arrival.

Large-format VESPER branded screen concept integrated into a dark architectural interior — 02
In the space
Amber light and the crescent echo the invitation, carrying its atmosphere into the surrounding environment. Screen-content concept shown as a still frame.

Scope & status

A self-initiated creative-direction study with three environment visualizations and a clickable three-screen invitation mockup. The invitation uses static artwork with screen-to-screen navigation and a simulated RSVP; no information is collected. Invitation motion and tablet discovery remain proposals. The event has not been produced or tested with guests. GlanVis focuses on creative direction and digital or screen-based content; physical installation is outside its scope.

View the complete concept boards