Concept Study · Hospitality · Functional prototype
AFTER / DARK
A self-initiated exploration of how a hospitality brand can change with the energy of the night. Includes a functional prototype; the spatial applications are concept visualizations.
Digital menu / Motion system / Table touchpoints / Spatial concepts
Choose Slow Burn, Electric or After Hours. Browse the cocktails, then select a drink to explore its ingredients and taste profile. Sample menu and prices are part of the concept.
The question
What if a bar’s identity changed with the night? The concept starts with the contrast between a fixed visual identity and an atmosphere that shifts from early evening to late night.
The idea
Three moods—Slow Burn, Electric and After Hours—change the typography, palette, motion and cocktail selection. The concept maps them to 7 PM, 10 PM and 1 AM; the working prototype lets visitors choose a mood directly.
Experience journey
- Enter the animated AFTER / DARK introduction.
- Choose a mood to change the menu’s visual character.
- Browse three cocktails using arrows, swipe or the drink index.
- Select a cocktail to reveal ingredients and its taste profile.
Outcome & learnings
A working interactive menu demonstrating three visual modes and nine cocktail presentations. Printed menus, table touchpoints and projection imagery show proposed extensions; they are not documentation of a commissioned venue or installed system.
Self-initiated concept and creative direction by GlanVis.
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